How to communicate the Multitel brand value and share Made in Multitel (MiM) content? The manufacturer from Manta (CN) did so with a new video, which tells the story of the company through the feelings experienced by a young employee who remembers his first day at work. The story of a multisensory experience, in continuity with the institutional communication campaign underway since 2022 and preceded on social media (LinkedIn, Facebook, Instagram and YouTube) by 6 ‘webisodes’ – one per week – of little more than 20 seconds, dedicated to the senses. The main character’s arrival to start his working day is transformed by a time jump into his first day; a narrative pretext to accompany us in the discovery of people and places in the company. A journey that the video brings to life in the first and third person or with the eye of the drone as it flies over the plants. A few concise pieces of information complete the story that unfolds from the management offices to Manta 1, Manta 2… until the protagonist meets his new colleagues. Having well passed one hundred years of activity – celebrated at the time – with this new corporate video, Multitel Pagliero continues the renewal of its image and communication, which relies on two pillars: on the one hand the growing international projection, and on the other the solid anchorage to the value of Made in Multitel. To the uniqueness of ‘made at home’. A combination of innovation, technology, artisan skills, precision, attention to detail, focus on the customer and caring for the environment. It is knowledge that goes way back and travels into the future.